Guidecraft is a children's furniture and toy company with offices in USA and Asia. I was hired on to art direct and design a cohesive brand for all Guidecraft umbrella companies.
The University Furniture Collection specializes in Children's Preschool Furniture. Guidecraft wanted to create a clean brand image for a higher-end client. I started with creating brand guidelines and adding iconography to keep it playful. The main concept was bringing nature into the classroom, and creating elements that would appeal to that marketing.
With the branding implemented, I created a presentation template, and helped with 
the visual design for social media
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