Wallkill Valley Land Trust works with landowners to secure conservation easements in order to permanently protect their land from future development for the benefit of present and future generations. They connect the community to the land by providing access to open space, including the Wallkill Valley Rail Trail, educating the community on the importance of conservation, and engaging them in caring for the land they protect. For this project, they wanted an entire rebrand and website design. Originally, they wanted to change the name, but decided to stick with Land Trust in the end. Below are some early logo design concepts.
The final logo design was simple and versatile for their branding and marketing needs